{"id":337,"date":"2019-01-04T14:10:25","date_gmt":"2019-01-04T14:10:25","guid":{"rendered":"http:\/\/business-plan.it\/blog\/?p=337"},"modified":"2019-01-06T11:36:32","modified_gmt":"2019-01-06T11:36:32","slug":"gafam-google-apple-facebook-amazon-microsoft","status":"publish","type":"post","link":"https:\/\/www.business-plan.it\/blog\/gafam-google-apple-facebook-amazon-microsoft\/","title":{"rendered":"Gafam &#8211; I Business Model di Google, Apple, Facebook, Amazon e Microsoft \u200b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Come i Big di Internet (Gafam: cio\u00e8 Google, Apple, Facebook, Amazon e Microsoft) creano la loro ricchezza: Business Model e Strategie di Sviluppo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guardando ai bilanci si scoprono tante cose interessanti e molte sorprese!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GAFAM <\/strong>\u00e8 l&#8217;acronimo dei cinque titoli tecnologici statunitensi pi\u00f9 popolari: Google, Apple, Facebook, Amazon e Microsoft. Il termine \u00e8 venuto alla luce sulla falsariga dell&#8217;affermazione delle azioni FAANG, che collettivamente indica i principali titoli tecnologici statunitensi come Facebook, Apple, Amazon, Netflix e Google.<\/p>\n\n\n\n<amp-fit-text layout=\"fixed-height\" min-font-size=\"14\" max-font-size=\"48\" height=\"50\"><p class=\"wp-block-paragraph\">GAFAM \u00e8 costituito da Google (GOOGL) di Alphabet Inc., Apple Inc. (AAPL), Facebook Inc. (FB), Amazon.com Inc. (AMZN) e Microsoft Corp. (MSFT). Tutte e cinque le societ\u00e0 sono quotate alla borsa NASDAQ.<\/p><\/amp-fit-text>\n\n\n\n<p class=\"wp-block-paragraph\"> <br>\u00c8 la New Economy, la Digital Disruption: non si fanno i soldi con le vendite dirette!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apple<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Il <strong>63% del fatturato \u00e8 generato dall&#8217;iPhone<\/strong> (in questi giorni ha lanciato il profit warning a causa di una diminuzione delle vendite in Cina<a>\u200b)<\/a><\/li><li>iPad pesa per il 7%<\/li><li>Mac 10%<\/li><li>Servizi 14% (iTunes, Apple Care, Apple Pay)<\/li><li>6,5% altri prodotti: Apple Watch e iPod<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amazon<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>80% dei ricavi grazie all&#8217;e-commerce (ma mentre in USA \u00e8 profittevole, oltre oceano \u00e8 in perdita per 1,5 mld $)<\/li><li>Amazon Web Services (AWS) garantisce invece la profittabilit\u00e0, grazie al cloud computing<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qual \u00e8 allora il vero Business Model di Amazon?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La strategia aziendale di Amazon punta a rendere globale la sua piattaforma di cloud computing (AWS): investe miliardi $ per sviluppare un modello di business (e-commerce) basato su prezzi scontati, ampia offerta e consegna veloce.<br>Senza per\u00f2 guadagnarci&#8230;<br>Come pu\u00f2 farlo?<br>Pu\u00f2 farlo perch\u00e9 oggi, fuori dal Nord America, <strong>non \u00e8 importante essere redditizi<\/strong>. Al contrario <strong>\u00e8 fondamentale acquisire clientela e creare la struttura tecnologico-logistica per supportare la crescita e i servizi, anche finanziari.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche per <b>Microsoft<\/b> il fatturato non \u00e8 solo <strong>Windows <\/strong>ma anche \u201c<strong>Intelligent Cloud<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per <b>Facebook<\/b> il 99% dei ricavi deriva dall\u2019<b>advertising<\/b>. Soprattutto <b>mobile (92%).<\/b><\/p>\n\n\n\n<amp-fit-text layout=\"fixed-height\" min-font-size=\"14\" max-font-size=\"48\" height=\"50\"><p class=\"wp-block-paragraph\">Anche per <b>Google<\/b> la <b>pubblicit\u00e0<\/b> la fa da padrone (<b>85%<\/b>) seguita dall\u2019<b>Intelligenza Artificiale<\/b>.<\/p><\/amp-fit-text>\n","protected":false},"excerpt":{"rendered":"<p>Come i Big di Internet (Gafam: cio\u00e8 Google, Apple, Facebook,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[18,52,14,53,17,54],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-amazon","tag-apple","tag-business-model","tag-facebook","tag-google","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gafam - I Business Model di Google, Apple, Facebook, Amazon e Microsoft \u200b - Business-Plan.it \u2013 Case Study &amp; Approfondimenti<\/title>\n<meta name=\"description\" content=\"Come i Big di Internet (Gafam) creano la loro ricchezza: Business Model e Strategie di Sviluppo. 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