{"id":202,"date":"2017-10-05T12:50:00","date_gmt":"2017-10-05T12:50:00","guid":{"rendered":"http:\/\/business-plan.it\/blog\/?p=202"},"modified":"2017-10-18T10:57:44","modified_gmt":"2017-10-18T10:57:44","slug":"borse-borse-borse-i-cinesi-adorano-le-borse-made-in-firenze","status":"publish","type":"post","link":"https:\/\/www.business-plan.it\/blog\/borse-borse-borse-i-cinesi-adorano-le-borse-made-in-firenze\/","title":{"rendered":"Borse, borse, borse. I cinesi adorano le borse Made in Firenze"},"content":{"rendered":"<p>I cinesi adorano le borse e (anche) per questo fanno rotta su Firenze, cuore del pi\u00f9 importantedistretto industriale \u00a0al mondo della pelletteria, con specializzazione nel segmento lusso. \u00c8 a Firenze (dove <b>le vendite cinesi tax free sono cresciute del 35% nei primi otto mesi del 2017<\/b>) che i viaggiatori orientali trovano borse per tutte le tasche, nelle boutique dei marchi internazionali ma anche nei negozi indipendenti che hanno produzioni locali. Ma \u00e8 a sud di Firenze, a Reggello, che trovano The Mall, <b>l\u2019outlet della moda<\/b> che rappresenta una delle m\u00e8te irrinunciabili di qualunque viaggiatore cinese. <b>The Mall, che fa capo al gruppo francese Kering, riunisce 41 marchi di lusso da Gucci a Bottega Veneta, da Fendi a Givenchy, da Burberry a Tod\u2019s, da Ferragamo a Versace<\/b>: ormai \u00e8 il pi\u00f9 grande outlet al mondo di brand premium, diventato \u2013 almeno per i cinesi &#8211; una destinazione \u201cal pari\u201d degli Uffizi (pi\u00f9 del 65% della clientela cinese). Per il centro commerciale &#8211; che fa capo alla Design Management di Scandicci, 22,5 milioni di fatturato 2015 (raddoppiato in due anni) e 17,5 milioni di margine operativo lordo \u2013 la Cina \u00e8 il traino. Se i cinesi a Firenze stanno spendendo a man bassa negli acquisti moda, lo stesso non avviene con gli hotel. \u00abI cinesi comprano il lusso ma non quello a cinque stelle e per adesso preferiscono i 3-4 stelle\u00bb. Nel 2016 gli arrivi di cinesi a Firenze-citt\u00e0 sono stati 170mila (338mila nella provincia), per un totale di 327mila presenze (522mila in provincia). \u00abI numeri sono piccoli ma raddoppiano ogni anno. E la crescita continuer\u00e0, visto che <b>\u00e8 sbarcato in Europa l\u2019operatore cinese Ctrip, terzo fornitore mondiale di camere d\u2019alberg<\/b>o; e si sono affacciati Alibaba, attraverso la piattaforma Alitrip, e Wechat\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I cinesi adorano le borse e (anche) per questo fanno&hellip;<\/p>\n","protected":false},"author":1,"featured_media":235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[42,41,20,44],"class_list":["post-202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-business","tag-cina","tag-made-in-italy","tag-retail","tag-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Borse, borse, borse. 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