{"id":183,"date":"2017-09-10T05:41:10","date_gmt":"2017-09-10T05:41:10","guid":{"rendered":"http:\/\/business-plan.it\/blog\/?p=183"},"modified":"2017-10-18T11:06:44","modified_gmt":"2017-10-18T11:06:44","slug":"quando-soffia-il-vento-alcuni-costruiscono-muri-altri-mulini","status":"publish","type":"post","link":"https:\/\/www.business-plan.it\/blog\/quando-soffia-il-vento-alcuni-costruiscono-muri-altri-mulini\/","title":{"rendered":"Quando soffia il vento alcuni costruiscono muri, altri mulini"},"content":{"rendered":"<p><b>Il solo online non basta pi\u00f9: oggi la competizione si gioca sulla multicanalit\u00e0 e sui contenuti pionieristici.<\/b><\/p>\n<p><b>La Redoute<\/b> e <b>MatchessFashion<\/b>&nbsp;due realt\u00e0 che si sono evolute da retail tradizionale ad e-commerce e grazie al fatto di essere state dei precursori ha portato un vantaggio competitivo nei confronti dei competitor.<\/p>\n<p>Oggi fatturano rispettivamente 750 e 223 mil \u20ac ed entrambe sono state acquisite: la francese da <b>Galeries LaFayett<\/b>e che punta a diventare un colosso da 5,5 mld nel 2020 insediando le e-boutique Lvmh ( Le Bon March\u00e9 \u00e8 il nuovo portale di gruppo 24 Sevr\u00e8s).<\/p>\n<p><b>MatchessFashion<\/b> sta innovando con 2 iniziative particolari: l&#8217;apertura del nuovo retail concept a Londra a 6 piani con tecnologie digitali e un <b>nuovo studio di 2.300 mq per produrre contenuti innovativi ed esclusivi per il web.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il solo online non basta pi\u00f9: oggi la competizione si&hellip;<\/p>\n","protected":false},"author":1,"featured_media":240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,30],"tags":[21,20],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-new-business","tag-e-commerce","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quando soffia il vento alcuni costruiscono muri, altri mulini - Business-Plan.it \u2013 Case Study &amp; Approfondimenti<\/title>\n<meta name=\"description\" content=\"Il solo online non basta pi\u00f9: oggi la competizione si gioca sulla multicanalit\u00e0 e sui contenuti pionieristici. 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