{"id":125,"date":"2017-08-29T13:18:32","date_gmt":"2017-08-29T13:18:32","guid":{"rendered":"http:\/\/business-plan.it\/blog\/?p=125"},"modified":"2017-10-18T12:26:27","modified_gmt":"2017-10-18T12:26:27","slug":"walmart-google-e-amazon-whole-foods-retail-e-e-commerce-si-intrecciano-per-soddisfare-il-consumatore","status":"publish","type":"post","link":"https:\/\/www.business-plan.it\/blog\/walmart-google-e-amazon-whole-foods-retail-e-e-commerce-si-intrecciano-per-soddisfare-il-consumatore\/","title":{"rendered":"Walmart-Google e Amazon-Whole Foods: retail e e-commerce si intrecciano per soddisfare il consumatore"},"content":{"rendered":"

Non c’\u00e8 pi\u00f9 distinzione tra offline \u00e8 online: i maggiori player del web e del retail tradizionale stringono accordi o acquisizione per soddisfare sempre di pi\u00f9 un consumatore multicanale che non vuole pi\u00f9 scegliere fra servizio e prezzo e pretende tutto il meglio.<\/p>\n

Internet e forse il mobile ancora di pi\u00f9 hanno permesso di rompere quelle barriere tradizionali \u00a0tra i due mondi (brick-and-mortar e commercio elettronico).<\/p>\n

AMAZON – WHOLE FOODS:<\/b><\/p>\n

L’operazione annunciata due mesi fa e operativa da oggi, permette ad Amazon grazie all’acquisto per 13,7 mld di $ della catena di supermercati di alta gamma, di proporre offerte molto vantaggiose su alcuni prodotti nei 350 punti vendita (fino anche a -43%), cercando anche di aumentare le iscrizioni ad Amazon Prime (previsto un +8%). Uno dei vantaggi di Amazon \u00e9 sempre stato quello di saper operare con bassissimi margini (aumentando di fatto l’efficienza) cos\u00ec come gi\u00e0 successo con libri, tecnologia e quando lo store online riesce a vendere. L’alimentare \u00e9 un settore molto competitivo e con scarsi margini: la sfida di Amazon \u00e9 iniziata e in borsa guadagna un 26% da gennaio, mentre i competitor tradizionali Kriger, Wal-Mart e Costco sono in ribasso dopo l’annuncio dell’acquisizione.<\/p>\n

WALMART- GOOGLE<\/b><\/p>\n

Walmart risponde con un accordo con Google per vendere i prodotti tramite la piattaforma del motore di ricerca. Questo a vantaggio anche di Big G che vede in Amazon il principale competitor diretto (Amazon supera come utilizzo la piattaforma Google Shopping, e molti utenti non passano pi\u00f9 dal motore di ricerca). L’accordo prevede lo shopping vocale tramite a Google Assistant, oltre a Google Express. I clienti Walmart potranno collegare i conti a Google, permettendo a questi di apprendere le loro abitudini di acquisto profilandoli e grazie ai potenti algoritmi di migliorare il servizio predittivo sugli acquisti futuri.<\/p>\n","protected":false},"excerpt":{"rendered":"

Non c’\u00e8 pi\u00f9 distinzione tra offline \u00e8 online: i maggiori…<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[22,18,21,17,20,19],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-alimentare","tag-amazon","tag-e-commerce","tag-google","tag-retail","tag-walmart"],"yoast_head":"\nWalmart-Google e Amazon-Whole Foods: retail e e-commerce si intrecciano per soddisfare il consumatore - Business-Plan.it \u2013 Case Study & Approfondimenti<\/title>\n<meta name=\"description\" content=\"Non c'\u00e8 pi\u00f9 distinzione tra offline \u00e8 online: i maggiori player del web e del retail tradizionale stringono accordi o acquisizione per soddisfare sempre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-plan.it\/blog\/walmart-google-e-amazon-whole-foods-retail-e-e-commerce-si-intrecciano-per-soddisfare-il-consumatore\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart-Google e Amazon-Whole Foods: retail e e-commerce si intrecciano per soddisfare il consumatore - 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